As the marketing experience in the field of fast products has penetrated into the fruit industry, the concept of large single products has been mentioned and applied by more and more fruit people. For the citrus category, which breed in the next 3 years is expected to stand out as a best-selling single product?
Today we discuss the variety of mandarin orange.
"Chinese Citrus king" with unique flavor
Gonggan is a natural hybrid orange and orange, also known as the "emperor of orange" or "Royal Orange", is a very unique varieties, with beautiful fruit shape, fruit color yellow, thin nuclear small, crisp sweet honey, no residue, low sugar and acid, flavor etc.. It concentrates the double advantages of orange shape beauty, citrus meat quality and tenderness and peeling easily. Other citrus varieties are unparalleled, and have the reputation of "Chinese Citrus king".
"Gonggan is fine varieties, Guangdong features a unique flavor, taste sweet, the market is still popular, many local people's taste for North china." Vice President Professor Huang Jianchang College of horticulture Zhongkai Agricultural Engineering Institute said, he also said that Gonggan in Guangdong production still has some advantages, long history of cultivation, farmers are generally more familiar with and master the basic cultivation technology, Zhaoqing, Yunfu, Qingyuan and other places is Gonggan traditional areas, Shaoguan has developed very fast, as long as the importance of improving the quality, the price of natural.
Contrast experience, popular market welcome
According to the feedback from the market in the last 3 years, Kango is really popular in the north. Many of the consumers have praised tribute orange, such as the "Shan Yao" crisp orange made by Nong Cai net, which sold more than 7000 pieces in Shandong on an electronic business platform in a short time.
According to the agricultural finance network through investigation on citrus, Renhua county, Shaoguan city of old citrus in Guangdong Province as an example, by the end of 2016, Renhua county Gonggan planting area of 112 thousand mu, the production area of 75 thousand acres. The total output is 150 thousand tons, and the total income is 840 million yuan. The output is large, the price is high, and the market is stable. It is obvious that the tributary citrus has made a great contribution to the economic development of the old area.
Guangdong Province Academy of Agricultural Research Institute researcher Ma Peiqia pointed out that one of the main advantages of Gonggan is listed as early as the sales period for the end of October to December, get listed in the orange sugar, reduce competition. Another advantage is that it can Gonggan fruit to sell, and very sweet.
Indeed, this "quite different" taste and visual experience contrast, will allow consumers to immediately put up interest. In 2017, during the listing of the citrus, a number of consumers tasted it for a time to share a circle of friends.
The price is stable and the precocious advantage is grasped
At present, the varieties of Gonggan in Guangdong and Guangxi areas still relatively high degree of acceptance. Before Guangdong Deqin Gonggan, now Guangxi Zijin Mountain Gonggan, in recent years the rapid development of the national economy become Guangxi citrus catch up from behind, the highest value of Citrus producing areas. The tribute orange of Guangxi has also won the brand of the new citrus regional brand in Guangxi. With the protection of regional brand, the benefit of Zijin Mountain tribute orange is more secure, and the price is relatively stable.
In the last 20 years, the price of the citrus is relatively stable compared with the "roller coaster" market. According to the survey and statistics of citrus on the agricultural property network, from 2010, the price of the citrus was basically stable, and the peak was reached in 2013, and the latter was more stable in the later period. In 2014, 3 yuan per Jin; in 2015, 4 yuan / Jin; in 2016 3.8 yuan / Jin, the purchase price of good fruit exceeds 4 yuan / Jin.
2017 listed in Deqin in the early Gonggan fruit prices in 4.3-4.8/ kg, Shaoguan Renhua in 3.8-4.5 yuan / kg; sales in Deqin in the late Gonggan fruit prices in 3.5-5.0/ kg, Shaoguan Renhua in 3.2-3.5 yuan / kg. Deqin has a slightly higher purchase price because of the protection of regional brands.
According to the survey and statistics of the agricultural wealth of the southern rural newspapers, the total cost in 2014 was the most concentrated in the total cost of 3400 yuan / mu (3200-3600 yuan), reaching a ratio of 50%. These are good management and large investment orchard, and the cost includes manual, telephone, pesticide and land rent. If the yield per mu is 6000 Jin, the price of 0.56 yuan can be returned. In 2016, the purchase price of 3 yuan per catty Renhua fruit growers, according to sources, an acre of land to the highest income more than 20 thousand yuan. This shows that the benefit of the tribute orange is still considerable.
Wu Wen, a researcher at the fruit tree Institute of Guangdong Academy of Agricultural Sciences, pointed out that if the purchase price was more than 2 yuan per Jin, the farmers would not lose money basically, and more than 2.5 yuan / Jin would have earned. In December 4 more Agrocybe price, is already a very good price, some farmers reluctant to sell, still looking forward to Bo to more than 5 dollars price, to the back is likely to The loss outweighs the gain.
Therefore, Gonggan is good, but not to sell, because in January, other varieties of citrus Shatangju Wo listed, its sales is bound to be affected, so suggestions for planting Gonggan friends, to clear the advantages of Gonggan premature, the hand on hand.
